Thursday, August 9, 2012
The imprint is just as important as what the item you select is. We recently had someone order beach towels, which is a great party favor especially where they were located and especially since summer was right around the corner. They then imprinted “I (image of a heart) Mark” on the towel. They took a great item that definitely would have been used and made it in to something that will hardly ever be used. Can you imagine a boy lying on the beach with a towel with that design imprinted on it. Before you decide what to imprint, ask your 13 year old, if they received this as a party favor with someone else’s name in the imprint would they use it, if they say no, don’t do it.
Size also matters when doing your imprint. On some items it is always better to go for the subtle look rather then the maximized imprint. For example if you were doing a mug there is nothing wrong with making the imprint as big as possible, of course you are limited by the size of the mug, but this is an item where I would maximize the imprint. But on the other hand there are some bags with 8” x 8’ imprint areas if not bigger, if you were to maximize the size on the imprint we suggested above, it would be overkill and probably once again would be something that a 13 year wouldn’t use.
Thursday, August 2, 2012
There is nothing wrong with adding some art work to the image, but once again, remember these are very status conscious 13 year old kids, who won’t use anything that makes them look anything but cool. A reliable party favor specialist should be able to have their graphic artist create something that is subtle, yet interesting enough to appeal to the 13 year old mind. The absolute worst thing you can do is put a picture of your child on a party favor. No one will use it and the chances are that if anyone does use it, it will be because they have drawn a mustache or beard on the picture and they think it is funny. Not exactly how you want you child’s special day to be remembered.
Another thing to keep in mind when imprinting is the more colors you use the more expensive the item will be. The image may look really cool in 5 colors but the cost could get prohibitive. Again a reliable party favor specialist should be able to create something using only one color, some halftones plus incorporating the color of the item into the design that will make it feel like more then one color but not add to your bottom line.